The story
Jeremy Clarkson decides to farm his roughly 1,000 acres near Chipping Norton himself, and quickly discovers how little he knows. Guided, and often despaired of, by young farm manager Kaleb Cooper and a cast of local characters, he battles the weather, failing crops, livestock, a farm shop, a pub and the district council, all in the stubborn hope of making Diddly Squat Farm pay its way.
Why it matters
A British documentary series made for Prime Video, Clarkson's Farm broke Amazon's UK viewing records and was widely credited with raising public awareness of the realities of farming. Clarkson's planning battles were even linked to a change in planning rules nicknamed 'Clarkson's clause'.
Notable facts
- Its second series became the most-watched Prime Video original series in the UK when it was released in February 2023. (source)
- According to Barb, the first episode of series two was watched by 4.3 million viewers on TV within seven days. (source)
- The National Farmers' Union named Clarkson its 2021 Farming Champion of the Year. (source)
- A dispute with West Oxfordshire District Council was said to have led to a planning change dubbed 'Clarkson's clause'. (source)